Zeelandia acquires bakery ingredients producer James Fleming & Co Ltd
To expand their bakery ingredients capabilities and their UK customer base, Zeelandia has acquired James Fleming & Co. Ltd. (“Flemings”). It is currently owned by the German-based Südzucker Group. The sale will be effective from 1st January 2017, at which date James Fleming & Co Ltd will become a part of Zeelandia UK.
This acquisition is part of Zeelandia’s growth strategy and further strengthens their position in the European market for bakery ingredients. Flemings is a leading UK producer of fillings including mincemeat, jams, jellies and caramel for use in industrial baking. Flemings’ expertise combined with their excellent market position will be of great value to Zeelandia. It allows them to expand their offering in the UK market for bakery ingredients and grow their customer base.
David Amos, Managing Director Zeelandia UK comments: “James Fleming & Co Ltd has a long-standing tradition for quality products, and considerable expertise in meeting the needs of industrial bakeries with fruit fillings and jams. In addition, they have a culture where people are highly valued. These traditions and standards will prove just as valuable once they are integrated into Zeelandia. As a family company with heritage dating back to the year 1900, we share many of the same values.”
Adds Royal Zeelandia Group CEO, Michiel de Ruiter: “Fruit fillings and jams are an important part of the Zeelandia portfolio. And the demand for fruit products and fillings continues to be on the rise. We already have two excellent production facilities for fruit products, one in Belgium (Aldia) and one in Czechia. With this acquisition, we will expand our fruit-producing capabilities as a group. Flemings will be the third production location where Zeelandia manufactures fruit products.”