Scottish Bakers member Pars Foods has found an innovative way of fulfilling footie fans ‘fantasies’ with a half time pie at home.
By setting up Pie Sports, now supporters craving their traditional half-time treats can still indulge despite the lockdown. With fans unable to attend SPFL grounds during the pandemic, the firm has been bombarded with orders.
Hungry punters are sent boxes of Scotch, steak and macaroni pies to tuck into while they watch the action on Sky Sports — all washed down with Bovril.
Pars Foods in Glasgow has been stunned by demand so far.
Managing director Brian Sarafilovic, said they spotted a pie-shaped gap in the market when fans were locked out of games by COVID-19 safety rules.
He said: “We’re really pleased with how it’s gone so far.
“We manufacture the majority of pies for Scottish football clubs and with games behind closed doors we were left with quite a dilemma with lack of sales and trying to protect jobs.
“We came up with this as a solution. Fans have got the football on TV so we thought maybe the only thing missing is their atmosphere and pie and Bovril.
“The level of interest has surprised us. It’s been very busy.”
The first orders — packaged in Sky Sports-style branding — were taken before last weekend’s Scottish Premiership kick-off.
Drivers delivered to dozens of homes across Glasgow, Motherwell, Paisley and surrounding areas.