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|Scottish Baker of the Year 2020|
RINGING THE CHANGES
The Scottish Baker of the Year awards area key feature of our Scottish Bakers calendar. It is an important part of our Annual Conference weekend and secures a significant level of media coverage for our winners and the wonderful products they deliver every day.
Following extensive feedback, consultation and discussion we’ve made some important changes to the process that we think will keep the competition fresh, open it up to more of our members and enhance the value of individual awards.
Free to Enter
We’ve maintained the principle of “free to enter” for the Scottish Baker of the Year as a core member benefit. We of course welcome non-members but there will be an entry fee of £195 (+vat) to take part (except in the business awards which is exclusively for members) … or of course you could simply sign up as members, participate for free and enjoy all the other benefits that come with membership.
Celebration cake category: we recognise there are many businesses that specialise in such products and so for that category alone, we will accept single entries priced at £35 (+ vat) per item submitted.
New Customer Choice Awards
We've introduced all-new Customer Choice awards to help you engage with your customers. This is in addition to our product judging and business awards you told us you valued so much.
This means that we are asking that your customers vote for you to only to nominate you as their favourite baker - you will enter your products for judging seperately. You'll get voting pack as before, but we'd like more of you to encourage your customers to vote through a new and easy-to-use competition website.
You'll get an e-mail to log yourself into your competition profile and voting page that you can direct your customers to using a unique web-link and a "QR code" poster. You can print this off to display in store so your customers can scan and vote instantly: most modern smart phones do this automatically from their built-in cameras.
We’d love to see all members getting more engaged and creative with social media as it’s a great way to reach new customers and create conversations; we hope this will stimulate more of you to get online.
From these votes we will identify a “Customer Choice” winners in each of the four main categories:
Up to three finalists per category, with one winner per category, will be awarded – ie delivering a maximum 12 Finalists with four of them identified as winners.
These will be awarded on the Friday night of the conference after the regional product awards.
Product Judging and Categories
Every member is now eligible to enter up to 10 products of your choice, spread across the various categories as you please (maximum 2 per category). There are two new categories for 2020 and we have also decided to split bread into traditional and sourdough sub-categories. The categories in full are:
Entries must be submitted through the competition website, and judging will take place as before under the expert watchful eye of Head Judge, Robert Ross. He will preside over a wide range of judges from across the trade and beyond scrutinising the huge range of products presented on the day.
Scottish Bakers members choosing to not put any products forward would be made very welcome as judges: please contact us for more information.
We are broadening the scope of information required as part of the business awards process for 2020 so that these appeal to a wider cross-section of our membership.
Previously we focused mainly on development, innovation and growth, but we’ve had useful feedback to ask that we consider other aspects of business such as product quality, customer engagement, staff development and communications.
The categories remain the same and we will still choose our ultimate Scottish Baker of the Year from the finalists at this stage.
We know you really value your awards whatever the level, and so maintaining their value and integrity is essential. Winners are rightly proud to display their certificates and trophies in their premises.
Feedback over the last two years suggests we’ve got the overall volume of awards about right – and so we don’t want to risk upsetting that balance on either the Friday or Saturday night.
However, with the additional categories to accommodate, we are limiting awards, in general, to one winner each in Bronze, Silver and Gold: Gold is now the top prize, badged as Gold Best in Region/Best in Scotland.
This would keep us within the limits of the awards previously issued across both nights (and will allow us room to award more than one winner in some categories ONLY if the judges felt strongly this was merited).
We believe this revised structure will also help us maintain a stronger pace during the awards ceremonies.
As always, we’ll be supporting winners with dedicated PR support, tailored to each winner’s needs.
Watch out for news of the launch of the 2020 Awards early in the New Year and for how to enter the competition.