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Our Strategy
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For the Good of All

Scottish Bakers has been supporting — for the good of all — the interests of the bakery trade in Scotland since it was established in 1891.

Our new Strategic Plan, developed with input from the board, members, stakeholders and all colleagues of Scottish Bakers, both honours that heritage and sets out a plan fit for the 21st century. It is designed to ensure Scottish Bakers continues to meet the diverse needs of the bakery sector in Scotland through provision of a range of specialist support services — including professional advice, information and assistance, and skills development — for bakers of all sizes.

The plan also supports the wider ambitions of Scottish Bakers training arm, National Food and Drink Training, to extend its breadth of provision and develop its UK-wide coverage.

Core Purpose

Scottish Bakers promotes and protects the interests of the trade; representing, advising and supporting all aspects of Scotland’s baking industry to ensure it remains competitive.

We will achieve this by providing the widest possible range of benefits that help our members sustain and grow their businesses including: skills development, technical information and assistance, competitions, sector intelligence, legal advice, financial discounts, and social and business networking.


We are ambitious for our members and trade, and always operate with integrity, respect and commitment, and with our members’ best interests at heart.

Strategic Aims

Our Strategic Plan reinforces Scottish Bakers credentials as a membership organisation: it exists to support the sector and we remain proud of our motto, “For the Good of All.”

We have three externally focussed aims designed to give us a renewed focus on our members' needs:

Membership: We will understand, build and celebrate all aspects of Scottish Bakers members; delivering tangible value and benefits that both raise the profile of the sector, and promote sustainability and growth.
Training: National Food and Drink Training will be the UK’s leading independent provider of high-quality apprenticeship and skills training to the bakery and wider Food and Drink Industry by 2021.
Knowledge: We will be the definitive voice of Scotland’s baking sector, and a reliable and trusted source of information and intelligence for, and about, the industry in Scotland, including on:
  • Legislation, regulation, compliance and public consultation issues
  • Economic and labour-market intelligence
  • Our own performance

This strategy is designed to ensure Scottish Bakers:

  • Has a core purpose that supports its members’ ambitions
  • Establishes plans to engage with the wider food and drink sector in Scotland and beyond
  • Has ambitious, but realistic, long-term objectives
  • Implements operational processes and procedures that are both robust and effective, providing reasonable checks and balances on activities, decision-making, and planning
  • Develops and implements good practice in relation to monitoring and evaluation
  • Communicates its achievements and ambitions and supports those of its members